Mariya Nurislamova is greatest called the co-founder and CEO of Scentbird, the favored membership services billed as being the “Netflix of perfume.” Over time she has also introduced Deck of Scarlet, a direct-to-buyer splendor brand name, and Drift, a scent-focused vehicle accessory line.
Nevertheless, by night she transforms right into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is Mariya,” that has amassed more than 102,000 subscribers and features over 1,two hundred movies. Her spiritual messages Mix guided meditations, energy channeling, and cosmic philosophy, attracting a significant and engaged viewers.
Digital Existence & Articles
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, Electricity portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, personal interactions where she addresses viewers’ deepest issues.
Limited-form clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.
Her cross-System access tends to make her a notable voice in the trendy spirituality arena.
Entrepreneurial Journey
While her spiritual id thrives on the net, her founder persona is rooted in tangible business achievements:
Scentbird (2014–current): A membership product giving over 800 fragrance choices to ~700,000 subscribers during the U.S. and Canada, backed by YC and elevating more than $twenty five million in enterprise funding.
Deck of Scarlet: A attractiveness membership palette introduced in 2018–19, collaborating with top rated influencers to provide curated make-up kits beneath $30 every single two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance solutions to automobiles.
Her entrepreneurial increase has long been widely lined by business stores for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya expert what she describes to be a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Before long after, she released her spirituality-focused content throughout YouTube, Instagram, and TikTok.
Since then, her information has delved into:
Residing in “the Matrix”, a simulated fact framework.
Therapeutic by way of Electrical power, including statements like self-therapeutic cancer or AIDS and processing miscarriage being a karmic option.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked teeth with deeper spiritual this means.
These high-assertion beliefs ultimately collided along with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual articles began to conflict along with her corporate picture. The Organization of Manner claimed on subscribers, mariya nurislamova scentbird influencers, as well as internal mirrored brands boosting alarms immediately after exploring statements about Hitler as a Instructor of “3D World warfare,” denials of disorder, and crystal divination—all beneath Mariya’s serious name.
Notable critics:
YouTuber Keya’s Earth and Zachary Michael said they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly termed out her pseudoscientific claims and questioned the quality of Scentbird’s company.
Regardless of the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by pressure to get rid of written content .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unheard of among her peers. It offers:
An reliable individual brand name that resonates with buyers trying to get further connections.
Diversified profits streams across retreat events ($one,111 to $125,000) and personal channeling sessions.
2. Scale & Impact
Organization progress: Scentbird reviews forty five–50% YoY growth considering that 2022, profitability considering that 2019, with annual revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners numerous A large number of views for each video, building viral cultural existence.
3. Loyal Group
More than 1,200 films and constant uploads have designed a cult-like following of seekers open to her Strength-primarily based and mystical offerings.
Rising Dangers & Identity Problems
Brand Track record Threat
Investors, staff, and buyers may well watch Mariya’s metaphysical statements as off-putting, potentially eroding manufacturer believe in.
Content material Moderation & Legal responsibility
Bold promises in overall health and spirituality could invite social-System warnings, regulatory scrutiny, or debates in excess of ethical accountability in influence.
Stakeholder Confusion
Inspite of her assurances, traders keep on being largely unaware of her spiritual identity. Any perceived misalignment could pressure stakeholder self-confidence.
Route In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and business enterprise worlds far more successfully—retaining spiritual content material on individual platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness elements into her manufacturers (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her additional ethereal content with evidenced-based mostly steerage, she could expand her base whilst minimizing alienation.
Last Ideas
Mariya Nurislamova stands at a scarce intersection—where venture‑quality entrepreneurship fulfills spiritual authority. She has designed a scalable, successful business enterprise empire, while capturing the imaginations of electronic-age spiritual seekers.
Nevertheless this really duality is her greatest asset and largest challenge. The mystic and the CEO co-exist in one person, creating friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will determine her potential legacy.
Will Scentbird continue being a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse the other?
This resonates for a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity stroll a fine line.
In a nutshell, Mariya Nurislamova is not any regular CEO. She's a visionary entrepreneur, a channel for spiritual messages, along with a cultural figure navigating the messy overlap of business and belief. Her following moves may perhaps chart new territory—not merely in fragrance, but in how enterprise leaders form their identities while in the digital spiritual age.